Creative Marketing Campaigns Inspired

Although my career started with a singular focus on video editing and graphic design, I gradually transitioned into a marketing focus. While performing my duties as Creative Director for a global company, I was also given the chance to offer input on all phases of campaigns: conception, production, landing pages, ABM, social media, events, e-mail marketing and using analytics to make data informed decisions. I am now over 10 years into performing at an expert level in all of the above tasks. Below are a few of my more successful campaigns.

Upon landing at Intealth, I identified a serious need for digital transformation, particularly in the events realm. I had several key initiatives: Placing emphasis on Google Analytics when making any digital decisions. Replace wasted paper collateral at conferences with custom landing pages that attendees could access via-QR code at the tables. Develop a digital AND printed overview brochure to explain the intersection of our 3 brands, Intealth, ECFMG and FAIMER. Consolidate the 3 brand social media channels. Expand our usage of social media to spread the brand and attract influencers. And finally, invest in branded sponsorships at large scale conferences.

By the time I concluded my time at Intealth, I was successful in achieving all of the above, as well as the hiring of a full-time social media employee AND the completion of a full brand style guide.

When I started at PACT in the winter of 2021, preparations were well underway for what was to be the first large-scale, in-person event in the Philadelphia area in the midst of the pandemic. I was expected to jump right in and come up with a promotional campaign to sell tickets.
It was to be held at the Springfield Country Club so what better way to promote it than create an homage to The Simpsons. I had our hosts Dean Miller and Stephanie Humphrey "Simpsonized", as well as our Lifetime Achievement Award Winner and local Entrepreneur Josh Kopelman. We used this theme in our e-mail, web, print and social media campaigns and repurposed it as motion graphics video as well. Almost 500 people attended which was mindblowing for June of 2021 before vaccinations rolled out. Nobody got sick!

This is from a Call Center trade show scavenger hunt that included an online and in-person component. We announced via-social media where our booth was and we also hid these envelopes around the trade show.

Evolve had a relationship with Villanova Men's Basketball coach Jay Wright. Jay would do meet and greet events for sales prospects. This campaign generally included direct-mail and e-mail blasts. We supplied winners with signed photos and books and mailed tickets to people. We also did a direct mail campaign with him that would give prospects a signed photo of Jay for taking a call with our sales staff.

PACT Philadelphia and Ben Franklin Technology Partners co-manage an initiative called Mentor Connect. They pair local startup founders with seasoned, C-level pros for guidance and advice. There was a need for more mentors so we created a campaign to highlight our existing "Most Valuable Mentors" to showcase how great they are and how gratifying mentoring work can be. Ben Franklin Sent an e-mail and created a blog post, PACT handled Social Posts and Technical.ly Media did a featured article

The key to any marketing campaign is knowing who you are talking to and speaking to them properly. We put together these user personas to aid the marketing team in their campaigns and to help our sales team in tailoring their pitches.