Old city media - brand and marketing consultant
january 2025 - April 2025

Old City Media is a national experiential marketing and retail activation agency with over 25 years of experience helping brands convert everyday retail foot traffic into qualified leads and measurable revenue. From Major League Baseball stadiums to large-format retail environments, OCM has evolved into a structured, performance-driven growth engine. They needed some help with brand alignment and marketing themselves. I’ve created a number of ongoing initiatives, including:

• Developing go-to-market B2B strategy across three distinct business verticals spanning experiential marketing, big-box retailer activation, and home services brand marketing

• Driving organic search visibility and thought leadership through a strategic SEO blog and web site plan in conjunction with an outside agency

• Conceived and led the creation of Leads at Retail, a dedicated sub-brand and messaging framework targeting home improvement brands seeking in-store retail exposure

• Directing LinkedIn content strategy for both the company brand and CEO, establishing thought leadership across key B2B audiences through organic reach, paid campaigns and Sales Navigator

• Implementing Google Analytics tracking to establish performance baselines and support data-driven decision-making

• Producing sales enablement assets including videos, targeted sales sheets and custom PowerPoint pitch decks

Mural Health - Senior Marketing Manager
December 2024 - May 2025

Mural Health is a Clinical Trials technology company that is dedicated to making it easer to be a participant in clinical trials. I was hired to provide "umph" and volume to their existing marketing content. Responsibilities included:

• Managed HubSpot platform, including email newsletter creation, automation workflows, and contributed to the development of a formal lead scoring process for MQL and SQL tracking

• Owned the creation, design and posting of social media content on LinkedIn to drive engagement, brand visibility and leads. Averaged 2000+ new organic followers per week

• Video and graphic production for web, social media, and demand generation campaigns

• Led external vendors, including web and graphic designers, to deliver consistent brand messaging

• Created SEO-optimized content (blogs and landing pages) aligned with product and campaign goals

• The scope of the position expectations shifted significantly so what was intended to be a long-term position ended prematurely.

Intealth - Director of Brand Marketing
July 2022 - December 2024

Intealth as a brand is still in its infancy but its nonprofit divisions, ECFMG and FAIMER, have been established in the global healthcare education field for decades. My role existed to partner with executive leadership to support the new brand's evolution and bring a marketing forward focus to strategy. Responsibilities included:

• Managing the Creative Services (Design and Social Media) team responsible for hundreds of pieces of unique Marketing visual communications contributing to overall brand awareness

• Leading a total revamp and consolidation of all Intealth social media channels reaching an audience of 130,000

• Transitioning to a metric-driven focus on branding, email marketing, events and social media with a priority placed on Google Analytics for all campaigns

• Developing relations with external vendors, agencies, social media influencers and internal executive leadership

• Creating an extensive style guide featuring guidelines for logos, colors, typography and communications

• Transitioning a library of hundreds of .PDF's to paperless communications

• Revamping the company-wide events strategy to include conference-specific branding and custom landing pages as a lead generation tool

PACT Philadelphia - Director of Content Marketing and PR 
February 2021 - February 2022

PACT provides connectivity for Philly area businesses and entrepreneurs.  I helped facilitate those connections through Marketing, Design, Video, Social Media, E-mail campaigns and PR not only for PACT but for our hundreds of member companies.  I spearheaded the redevelopment of the website, increased Twitter and LinkedIn followers/impressions by over 300% followers in the first 8 months (Over 800 new organic followers) and revamped the entire brand look and voice. Successes included:

• Leading a full brand and voice refresh via-social media, email marketing, and a full website rebrand and launch

• Production of hundreds of lead generation emails that were sent to segmented lists with sustained open rate growth of over 10%

• Production of all multi-channel graphic design, video, and written web content

• Production of metrics and reporting for all channels via Google Analytics, Hootsuite and Growthzone

• Managing and executing multiple digital marketing campaigns with a focus on SEO

• Increasing social media presence on LinkedIn, Facebook, Twitter and Instagram to the tune of 300% growth in 12 months

• Working with outside agencies for web development, email automation scrubbing and multimedia production

• Providing content marketing services and brand elevation for over 350 member organizations

• Media outreach and public relations

Freelance/Career Transition
2020-2021

• I was not immune to the effects of the COVID-19 shutdown and it's effects on full-time employment. I spent the better part of a year freelancing and enhancing my career skills.

Evolve IP - Creative Content Director
February 2014 - February 2020

I was hired as part of the Marketing team at this SaaS cloud company with 125 employees looking to improve their multimedia capabilities. As we expanded to over 400 employees and 8 global offices, I progressed from Multimedia Designer to Creative Director/Senior Strategist and Multimedia Designer. All departments used my creative services regularly, which led to the production of over 500 content pieces per year.  Responsibilities included:

• Production of thousands of pieces of print, digital and video content for this global multi-million dollar company

• Developing Marketing campaigns through mail, video and social media outlets that engaged 100,000+ prospects

• Mentoring a team of 7 associates by providing art direction and approval of visual media assets to ensure brand guidelines were met along with standards in quality and consistency  

• Collaborating with executives and global associates to strategize creative solutions, including video, to amplify the brand

• Creation of content for billboards to reach targeted audiences through a branded partnership with Villanova men's basketball coach Jay Wright, resulting in over 100K impressions across 5 locations  

• Producing and editing video content to integrate branding and innovative storytelling throughout sales initiatives, success stories, and company culture for personnel in Marketing, HR and C-suite

• Cultivating relationships and cobranded partnerships with vendors, freelancers and printers to meet key calendar deadlines and project deliverables under budget

• Collaborating with HR to ensure all core values were communicated company-wide through the promotion of team building events

• Volunteering for organizations including Coaches Vs. Cancer, Cradles to Crayons, and LaMancha Animal Rescue while promoting awareness by filming content showcasing their mission

Tango Traffic - Creative Services Manager
December 2010 - February 2014 

• Spearheaded the development and production of print, digital and video used in funding presentations, UX/UI mockups, and TV motion graphics for this start-up network that delivers reports for broadcast, web, and mobile

• Directed production for the network’s live tv show, The Evening Commute, airing on Comcast & Fios

Redlasso - Multimedia Designer
July 2009 - July 2012 

• Created videos and multimedia content including media mockups for prominent clients including Howard Stern, Wendy Williams and Major League Baseball for fundraising purposes 

Philly2Night - Video Marketing Manager
January 2008 - May 2009

• Spearheaded a 360-degree multi-media marketing campaign in 5 major markets for Coors Light by executing all aspects of filming, scripting, producing, and hiring staff members while managing a substantial budget

FREELANCE

January 2003 - Present

I provide multimedia services for clients all over the country.  I am available for both on-site and off-site projects and offer a variety of services; Graphic Design, Front-End Web, Presentation Materials, Podcasting, Layout, Print Design, Video Editing, Motion Graphics, and Social Media.   

• Clients have included Meta, Sirius XM, Sony Pictures, Comcast, NBC Sports Philadelphia, Old City Media, Amplity, Traffic cast, WYSP FM, CBS Radio, ESM Productions, The Neat Company, and Prudential Fox & Roach