As they say, the proof is in the pudding. I have made a career out of providing measurable growth. The numbers don't lie.

THE CHALLENGE

Upon hitting the job market, I wanted a way to announce to my network that I was a free agent. Rather than a simple text post, I created a multimedia series on LinkedIn for self-promotion. In addition to advertising for myself, I also wanted to develop a case study with measurable analytics: would photo or video posts have more reach on LinkedIn?

THE RESULTS

So did posting photos or videos generate more attention on LinkedIn for a personal profile? (videos for the win) Was it worth a paid campaign to boost a video? (not in my case) How are Instagram Reels for gathering attention? (better than carousel posts). This was a good, short, interactive way to deliver results for myself, make people laugh occasionally.

THE OUTCOME AND IMPACT

I received 5 job interviews and 2 freelance clients that I am still working with.

My content generated 19,000 Impressions. 11,000 members reached. 7500 views. Boom shakka lakka.

Impact and Analytics

In addition to being video and design obsessed, i've also developed an emphasis on analytic-based decisions. Sure, you can produce an amazing video or a visually stunning landing page but what good are they if they don't produce ROI? And what's the point in optimizing for SEO if you aren't using the proper keywords? The math doesn't lie.

Also important is how you communicate analytics and metrics to your team, c-suite and board. Below are a few examples of the different ways I have affected growth internally at companies (with the names/photos blurred to protect the innocent). You don't need a textbook, cup of coffee and pair of glasses like Homer did. You just need someone like me.