my PROFESSIONAL story

I've come a long way since 1985, when someone put me in this ACME grocery bag. Looking back, it was a preview: one bag stuffed with a wide range of talents and a lot going on inside.

Since that mid-80’s day, I’ve become a brand marketing and creative leader who thrives at the intersection of strategy and execution — leading teams, building brands, and making things that actually move the needle. I’ve worked at startups, Fortune 500 and Non-profit companies in a diverse number of industries including Software, Healthcare, Media, Radio, Sports and Mobile Apps.

WHAT I DO

Brand systems, campaigns, digital visual identity, events, print media and style guides.

BRAND AND CREATIVE DIRECTION

25 years of video production and graphic design skills. Not a day goes by that I don't have Photoshop and Premiere open.

video and graphic design

TEAM LEADERSHIP & MANAGEMENT

Mentoring and managing marketing and creative teams. Developing relationships with external contractors and vendors.

providing solutions, not problems

My mantra is do not come with problems, Come with solutions. Words to live by and the ultimate enabler for people who GSD.

Using HubSpot, Google Analytics, and platform specific analytics to prioritize content, measure impact, and align creative with pipeline goals.

DATA, analytics & GROWTH

digital marketing and social media

Web sites, landing pages, SEO, email campaigns and social media.

HOW I DO IT

ChatGPT
Adobe_Photoshop
Adobe After Effects
Adobe Premiere
Adobe Illustrator
Adobe InDesign
Salesforce
Hubspot

I utilize all of the latest tools in CRM and Automation (HubSpot, Salesforce), Collaboration (Slack, Asana), Design (Photoshop, Illustrator, InDesign, Figma, Canva), Video (Premiere, After Effects), AI (Claude, ChatGPT, Perplexity, Descript), Analytics (GA4, Looker Studio, Hootsuite) and Office (Powerpoint, Word).

my PERSONAL story

I enjoy short walks on the beach, traveling to fun locations that require trips to the airport and i'm a diehard Philly sports fan. I am a devoted fan of music with a resume that includes seeing Metallica 38 times, Pearl Jam 31 times and even Taylor Swift once in Scotland. (Not a Swifty). I also love creating content for social media and my favorite foods include cheesesteaks, hoagies, individual packs of peanut butter crackers and a perfectly prepared filet mignon.

Enjoy this horrific photo that AI produced of my wife and I. We don’t look like this. At all. I feature this as a reminder than no matter what they say, AI is not competent enough to take our jobs but boy if it isn’t a helpful took.