Chris Cantz

Intealth - Brand and Social Transformation

Role: Director of Brand Marketing

Intealth needed a clearer, unified brand and a modern content engine to connect its legacy divisions with a global audience.

As Director of Brand Marketing, I led the Creative Services and Social Media team to build a consistent brand system, relaunch social media, integrate two brands into a single entity and shift the organization to data-driven marketing.

Date: 2022-2024 / Client: Intealth / Role: Director of Brand Marketing / Tags: Brand Integration, Healthcare, Nonprofit, Rebrand, Social Media /

THE CHALLENGE: Intealth had strong credibility in global medical education but a fragmented brand story.

Visual identity, voice, and content varied across divisions and channels, making it hard for audiences to understand who Intealth was and why it mattered.

WHAT WASN'T WORKING: Inconsistent visuals and voice across web, email, events, and social. Underused social channels with no clear content strategy. Limited use of analytics to guide content and investment. Antiquated events strategy.

IMPACT: Over a period of 2.5 years, measurable impact was evident throughout the organization, including:

130k+ Audience: Provided consistent follower and engagement growth across all channels, after extensive consolidation of multiple brand channels.

Consistent, recognizable brand experience: Successfully provided a consistent brand across digital, events, and partner-facing materials.

Content Engine: Built a repeatable and scalable content engine and reporting cadence that help Intealth treat creative as an asset tied to metrics, not just production.

WHAT I DID:
Built a Unified Brand System: Created and rolled out a detailed brand style guide covering logos, typography, imagery, and voice. Art Directed and project managed a definitive company overview brochure giving a high level overview of Intealth, ECFMG and FAIMER. Launched a new website for Intealth.

Relaunched Social Media and Content Strategy: Hired a dedicated social media manager. Defined a channel and content strategy focused on key audiences: young medical students, physicians, educators and global partners. Consolidated and relaunched social media channels with refreshed visuals and consistent cadence. Connected social media posts to landing pages and campaigns.

Led the Creative Team: Managed the Creative Services and Social Media Team, prioritizing work, giving direction and protecting quality. Collaborated closely with executives and event leads to align conference branding, campaigns, and content.

Made Marketing Data-driven: Standardized reporting using Google Analytics, Looker Studio and social media metircs to track reach, engagement, and website behavior. Shared regular performance updates with leadership and partners, turning metrics into decisions about topics, formats, and resourcing.

IMPACT:
130k+ Audience Reach: Provided consistent follower and engagement growth across all channels.

Consistent, recognizable brand experience: Successfully provided a consistent brand across digital, events, and partner-facing materials.

Content Engine: Built a repeatable and scalable content engine and reporting cadence that help Intealth treat creative as an asset tied to metrics, not just production.