Chris Cantz

Evolve IP - Global Brand & Creative Operations

Role: Creative Services Director

Cloud Services SaaS company Evolve IP needed an experienced Multimedia Designer for producing video and graphic content. Over a period of six years, the role transitioned into a Creative Content Director and Lead Generation expert overseeing a global brand for hundreds of employees and tens of thousands of customers.

As Creative Services Director, I mentored a 7-person team delivering thousands of assets and marketing campaigns that explained complex cloud products to segmented audiences and fueled demand.

Date: 2014-2020 / Client: Evolve IP / Role: Global Creative Content Director / Tags: Brand, Creative Services, Email Marketing, Graphic Design, SaaS, Social Media, Video Production /

THE CHALLENGE: Evolve IP was in hyper growth mode - customer acquisitions were moving at a fast pace, employee headcount was I the process of doubling and there were numerous acquisition opportunities in the pipeline. They needed their multimedia output to increase significantly while maintaining brand integrity.

WHAT WASN'T WORKING: Sales was in desperate need of branded content and collateral. There was no video strategy. Marketing campaigns were lacking unique creative. And as companies were acquired, internal brand transition and education was a must.

WHAT I DID:
Lead all creative output and team members: Mentored a 7-person team, setting standards for quality, speed, and brand alignment. Prioritized and routed work so sales, marketing, HR, and executives all got what they needed .

Built and enforced the brand system: Served as brand gatekeeper, making sure all departments and external vendors used consistent visual and verbal guidelines. Developed systems for how logos, color, video, typography, and voice showed up across presentations, campaigns, events, and internal comms.

Created multi-channel campaigns that moved the needle: Developed account-based and outbound campaigns using direct mail, digital, video, and social media that collectively engaged over 100,000 prospects.

Creative Content Production: Produced thousands of print, digital, and video assets to support campaigns, product launches, partner programs, and ongoing demand generation.

Elevated executive and internal communication: Produced video content for C-suite messages, culture and HR initiatives, and internal events, helping leadership communicate clearly and consistently.

IMPACT: Over a period of 6 years, I transitioned from just designing, editing and branding to stepping in and developing full-scale campaigns in conjunction with my Marketing team:

100,000+ prospects engaged: Developed full-scale marketing campaigns that utilized targeted campaigns combining email, direct mail, video, and social.

Consistent, recognizable brand experience: Provided a consistent brand across digital, events, and partner-facing materials.

Creative at scale: A scalable creative operation that could handle thousands of assets while staying on-brand and aligned to business priorities.